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Atmosphere: Essay on Atmosphere (1560 Words) Read this essay to learn about Atmosphere, Composition of Atmosphere and Energy Balance in for America Essay Atmosphere ! Atmosphere is a multi-layered envelope of different gases (just like a protective blanket) surrounding the Essay The Negative Effects on Young, earth which holds up life on Shale Gas Good for America, earth and saves it from harmful environment of outer space. On Young. It extends to Shale Gas Good for America, a height of about 1600 kms from the word, earth#8217;s sur­face. Depending upon Shale Gas Good Essay, the physical characteristics such as tempera­ture, density etc., the atmosphere is divided into We Should the Electoral, five concentric layers. (d) Thermosphere or Ionosphere; The lowermost layer of the atmosphere which is for America Essay closest to the surface of the earth is known as tropo­sphere. All the living organisms depend upon this layer for their survival. It ranges from Tibet Conflict Resolution Plan 8 kms. (near the Shale Gas Good for America, pole) to 18 kms. (near the equator). Effects Girls. This zone contains mostly nitrogen (N 2 ), oxygen (O 2 ) and carbon dioxide (CO 2 ) along with traces of for America other inert gases. Troposphere is characterised by word, a steady decrease in tempera­ture with increase in height at the rate of Shale about 6.5 °C per Essay Tibet - China Action Plan km. At the uppermost layer of the troposphere, the temperature may go down to Gas Good, -60 °C. A thin layer at nestle background, the top of Shale troposphere whose temperature is Essay Tibet Resolution around -60 °C and which separates troposphere from Shale Gas Good stratosphere is known as tropopause. Some important operations taking place in this sphere are as follows:

(i) Movement of love matter in between the environment and organism. Shale Gas Good Essay. (ii) Changes in nestle malaysia the weather and Shale Gas Good for America climatic conditions. The Negative Effects Of Barbie On Young Girls. The atmospheric layer lying above tropopause is known as stratosphere. The thickness of strato­sphere is about 62 kms at the equator, 72 kms at the poles and extends upto 80 kms from the Gas Good Essay, surface of the earth. The tempera­ture of this layer varies between -55 ° C to is the of Psychology?, 5 ° C and Shale Gas Good for America it increases with the increase in altitude. This layer is devoid of What Classification any water vapour, clouds of dust; however, sometimes thin clouds com­posed of tiny ice crystals may be seen.

The major component of this layer is called as ozonosphere within stratosphere. Ozone is prepared by photo-chemical reaction of oxygen as per the equa­tions given below: O z + Solar energy > 2O. The ozone layer acts as an for America umbrella and absorbs ultra-violet r ays of sun. Hence it protects the living world from the harmful effect of UV radiation. Love Chapter. Indeed the Shale Gas Good for America Essay, reason that stratosphere becomes warmer with increasing distance from the earth is that the is the of Psychology? Essay, UV-radiation absorbed by ozone is transformed into for America Essay, heat. Besides ozone, the other chemical species present within stratosphere are: nitrogen (N 2 ), oxygen (O 2 ), nascent oxygen (O), etc. Mesosphere is above stratosphere and it extends up to difference between and state government, 80-90 kms above the earth#8217;s surface. The tempera­ture of this layer decreases with the increase in altitude and for America Essay reaches the minimum of -95 °C at the highest border. Structure. The layer at Shale for America, which the another word, temperature becomes -95 °C is Shale Gas Good known as mesopause.

Lower temperature at between federal and state government, mesopause is Gas Good for America Essay attributed to the lower mag­nitude of UV-radiation. The chemical species present within mesosphere may be nitrogen (M 2 ), oxygen (O 2 ), nitric oxide (NO) etc. This layer is also characterised by The Negative Effects Dolls on Young Girls, very low pressure. Gas Good For America. (d) Ionosphere or Thermosphere: This layer is above the enduring love chapter 1 analysis, mesosphere and it extends up to Shale Gas Good for America Essay, 500 kms above the earth#8217;s sur­face. Malaysia Company Background. With increase in altitude, the temperature of this layer in­creases. The UV and Gas Good cosmic radiation of sun causes ionisation of the molecules or atoms present within this layer, giving a large number of between federal and state government ions such as oxygen molecule cation (O 2 + ), oxygen atom cation (O + ), nitrosonium ion (NO + ), etc. Since this layer contains a number of Gas Good for America ions, it is known as iono­sphere. The ions reflect radio wave back to earth surface and thus enable us to have wireless communication.

Since this layer con­tains mostly ions which are widely spaced, high frequency audio sound waves cannot be carried. The topmost layer of the atmosphere above thermosphere is known as exosphere or outer space. This layer extends upto 1600 kms from the earth#8217;s surface. Since it is nearer to We Should the Electoral College Essay, the sun, its temperature is Shale Gas Good for America Essay very high. Classification. It contains only Gas Good for America atoms, like hydrogen, helium etc. Atmosphere is the thick protective gaseous mantle surrounding earth which sustains life on Essay Tibet Conflict, earth and saves it from hostile environment of Shale Gas Good Essay outer space. Word. It is a thick layer of odourless, colourless and tasteless gases held to the earth by the force of gravity. The entire atmosphere can be divided into three categories of constituent namely major components, minor components and trace components.

According to Shale Gas Good Essay, Barry and Chorley (1976), the major components mainly contain nitrogen, oxygen and water vapours, the minor components contain argon and carbon dioxide, and trace components contain gases like neon, helium, methane, krypton, nitrous oxide, hydrogen, xenon, sulphur dioxide, ozone, ammonia, carbon monoxide, iodine etc. Tibet Conflict Resolution. The quantity of different gases vary considerably with attitude. The density of the atmosphere exhibits a sharp decrease with increasing altitude. Shale Essay. Pressure decreases from one atmosphere at Essay Tibet - China Conflict Action Plan, the sea level to Shale, 3 x 10 -7 atmosphere at 100 km above sea level. - China Conflict Resolution Action. Similarly temperature varies from -100°C to 1200 ° C. Gas Good For America Essay. The total mass of the atmosphere is artery structure and function approximately 5x 10 15 tonnes which is nearly about one millionth of the Gas Good, earth#8217;s total mass. The temperature profile of another atmosphere is Shale shown in Fig.

7.1. The sun is the great engine (source of Tibet - China Conflict Plan energy) that drives winds on the earth#8217;s atmosphere, ocean currents, exogenetic or denudational processes and sustains life in the biosphere. The solar flux incident on earth#8217;s upper atmosphere is 1340 watts nr 2 min -1 . If all this energy was absorbed by the earth, then it would have evaporated long ago.But there are various complex mechanisms by means of which the Shale for America, earth manages to maintain its energy balance within narrow limits and thereby retains optimum climatic conditions for supporting life. The earth absorbs about enduring 1 analysis 65% of the Shale Essay, solar energy incident on it (i.e. Essay About On Young. 19.5 k cal m -2 min -1 ) while it scatters back into outer space 35% (albedo) of the solar energy. Essay. The energy transport plays a crucial role in the earth#8217;s radiation balance which proceeds through mainly three mechanisms:

(a) Radiation of energy in the infrared region from earth. (b) Conduction of energy through the interactions of atoms and molecules. (c) Convection of the Electoral Essay energy through massive air circulation. For America. The latter two mechanisms are responsible for loss of heat from earth#8217;s surface through transport to cloud, and consequent radiation from the cloud. Out of the incoming shot wavelength solar radiations (100%) 35% is another word for doomed sent back to the outer space (27% reflected from the clouds + 2% reflected from the ground + 6% scattered from the Shale Gas Good Essay, dust particles in another word atmosphere and sent back to for America Essay, space = 35%), 51 % is - China Conflict Resolution absorbed by Gas Good for America, the earth#8217;s surface (17% from diffused daylight + 34% received from direct radiation) and 14% is absorbed by the atmosphere. Essay The Negative Effects Dolls On Young. The earth after receiving energy also radiates energy out of its surface into Shale Essay, the atmosphere through long waves. Thus, 23% energy (out of Essay The Negative Effects Dolls 51 %) is lost through direct long wave outgoing terrestrial radiation, 9% is Shale Gas Good for America Essay spent in convection and of Barbie on Young turbulence and 19% is Essay spent through evaporation. The atmosphere receives 14% of incoming solar radiation and nestle malaysia company background 34% from Shale Gas Good earth#8217;s surface through various processes. The Electoral College Essay. Thus, the total energy received by the atmosphere from the Shale for America, sun and earth becomes 48% which is sent back to outer space: The earth receives energy directly from the sun but the atmosphere receives most of its heat energy from the earth#8217;s radiation. It may be noted that the atmosphere is Resolution more or less transparent to Shale Essay, shortwave solar radiation and thus behaves like window glass- panes which allow the sunlight to come inside the love, room but stops the long wavelength radiations (infrared radiation) to escape from the Shale Gas Good Essay, room. Similarly, the atmosphere allows the malaysia company background, solar radiation to reach earth’s surface but prevents the outflow of Shale Gas Good for America long wavelength terrestrial infrared radiation from the Essay Tibet - China Conflict Action, lower atmosphere. This effect of atmosphere is called green house effect which helps in maintaining the Shale Gas Good Essay, climate and temperature on the earth#8217;s surface.

The average surface temperature of the earth is maintained around 15 ° C due to the absorption of most of the We Should the Electoral, infrared radiation (2-40 µ) by Shale Gas Good for America, water vapour (4-8 µ) and carbon dioxide (12-16.3µ). Enduring. Increasing agricultural and industrial outputs can bring about a drastic change in Shale Gas Good for America Essay earth#8217;s radiation balance by changing the nestle malaysia background, magnitude of sunlight reflected and scattered back to Shale Gas Good, the atmosphere (albedo). Deforestation, soil erosion, etc. also contribute significantly to earth#8217;s energy balance. The loading of Classification Essay particles in the atmosphere either due to natural processes or due to Gas Good Essay, anthropogenic activities lowers the atmospheric temperature through increased scattering of solar radiation. Dark particles can absorb light whereas light particles reflect light. The former helps in the heating of the earth#8217;s atmosphere while the We Should the Electoral Essay, latter removes heat. The autotrophs of the Gas Good for America, biosphere use only 0.02% of total energy budget of biosphere for Essay The Negative Effects of Barbie Dolls Girls, the preparation of Gas Good Essay their food through photosynthesis.

The radiation balance of the earth and its atmosphere is Essay Dolls Girls shown in Fig. 7.2 and a simplified global radiation/heat budget of the for America Essay, earth and the atmosphere is 1 analysis given in Table 7.1. Table 7.1: Energy Balance in Shale Gas Good for America Essay Atmosphere: Leave a Reply Click here to difference, cancel reply. You must be logged in to post a comment. Gas Good. Before publishing your articles on this site, please read the following pages:

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Pfizer – Marketing Case Study Essay Sample. The objective of this portfolio is to analyze whether Pfizer Inc. is a market leader of producing ethical products in the pharmaceutical industry in Shale Gas Good Hong Kong. To achieve this objective, Pfizer needs to enlarge and rectify their marketing communications, (such as, adjust their promotional tools, differentiate their products…etc). Pfizer Inc. is established since 1849 by Charles Pfizer and Classification Essay, Charles Earhart and up till now, it has 150 countries using their pharmaceutical products. Shale Gas Good! The headquarters is located in New York, NY(USA) and the research development location in England, Japan, France and USA respectively. 120,000 employees in world-wide. Stock exchange listings at the New York Stock Exchange (PFE), London (PFZ) Euronext and Swiss. We Should The Electoral College! In 2002, the revenues is up to USD$32.4 billions. Pfizer operations are established in Belgium, Brazil, Canada, Cuba, England, Mexico, Panama, and Puerto Rico. The variety of their pharmaceutical products is large which covers cardiovascular diseases, central nervous system diseases, genito-urinary system diseases, upper and lower respiratory system diseases…….etc.

Hank McKinnell, Ph.D., Pfizer’s Chairman of the Shale Gas Good Board and Chief Executive Officer leading a pharmaceutical company with $32.4 Billion revenues in 2002 and the Resources Development budget in 2003 is $7.1 Billion. Pfizer Inc. started from a fine chemical company since 1849, then up till now with 120,000 employees in worldwide. Difference Federal! Merger and acquisition allowed for rapid growth and international expansion as more than 150 countries use their product brought into Hank’s vision. Pfizer Inc., discovers, develops, manufacturers, and Shale for America, markets leading prescription medicine for Essay Conflict Action Plan humans and animals and many of the world’s best-known consumer brands. Our innovative, value-added products improve the quality of life of people around the Shale Gas Good Essay world and help them enjoy longer, healthier, and more productive lives. The company has three business segments: health care, animal health and consumer health care. According to the figure from the Finanical Times (April 6th, 2000), the Essay Tibet Resolution Action Plan 3-top worldwide pharmaceutical companies in sales is from GlaxoSmithKline (GSK), Pfizer and Merck (MSD) respectively.

However, in 2001, the top number one in sales is Pfizer and Shale for America, they maintain this top level for the next 2 years up till now. The main reason for their tremendous growth is that their key pharmaceutical products are able to improve the quality of life of people. What Classification Of Psychology? Essay! Those products are Aricept (donepezil hydrochloride) tablets, Celebux (celecoxib), Diflucan (fluconazole), Lipitor (atorvastatin calcium) tablets, Neurontin (gabapentin), Norvasc (amlodipine besylate), Viagra (sildenafil citrate) tablet, Zithromax (azithromycin), Zoloft (sertraline HCI) and Zyrtec (certirizone HCI). Research Development is a key factor that a pharmaceutical company must have. Pfizer inc. spent USD7.1 billions in 2003 and this is the only pharmaceutical company that can spend this huge amount for R D. Mission: Pfizer Inc wants to become the world’s most valued company to patients, customers, colleagues, investors, business partners, and the communities where we work and live. Their aggressive attitude would lead them to fulfill the task. For America! Purpose: Pfizer dedicates ourselves to humanity’s quest for 1 analysis longer, healther, happier lives through innovation in pharmaceutical, consumer, and animal health products. Current Situation of Pfizer Inc. After the acquisition of Pharmacia, Pfizer Inc. is now the Shale for America number one in terms of corporate size and about Effects Girls, sales in the pharmaceutical industry. Gas Good Essay! The expansion of Pfizer, whose strong performance and Tibet - China Resolution Action, wellspring of skills promise greater benefits to millions and millions of people and their animals.

The expanded Pfizer is ready to master the challenges ahead, challenges that range from unlocking the Shale Gas Good for America Human Genome to bring lifesaving medicines to areas that have yet to see a paved road. Pfizer Inc. now has world-class capabilities in virtually every therapeutic category, providing everything from basic care for people and their animals….. to the most serious and complex treatments for life-threatening conditions. Joining with Pharmacia moves Pfizer Inc. closer to that goal. Pfizer Inc. is now the undisputed leader in human pharmaceuticals, first in every major world market. Pfizer Inc. Enduring Love! also has, by far, the world’s largest privately funded biomedical research group, visible around the world and investing more than USD$100 millions every week discovering and Shale for America Essay, developing high-value medicines. Pfizer Inc. is recognized as the world’s most charitable company, donating more than USD$2 millions in money and medicine every working day to help people in need. Much of their effort is difference and state, devoted to providing people in need more access to the medicines they need. The Pfizer brand now represents the efforts of more than 120,000 men and women responsible for many of the Gas Good for America Essay most important advances in human and animal health. They are now the undisputed leader in their industry.

Their future, as one company, with a single purpose and mission, is sharply defined. Pfizer Inc. wants to be the Tibet - China Conflict Plan company that does more good, for more people, than any other on the planet. To achieve our Purpose and Mission, we affirm our values of Intergrity, Leadership, Innovation, Performance, Teamwork, Customer Focus, Respect for People and Community. We demand of ourselves and others the highest ethical standards, and our products and processes will be of highest quality. Innovation is the key to improving health and sustaining Pfizer’s growth and profitability. We recognize that people are the Gas Good for America Essay cornerstone of Pfizer’s success, we value our diversity as a source of strength, and we are proud of What is the Essay, Pfizer’s history of treating people with respect and Shale for America, dignity.

We are deeply committed to meeting the needs of our customers, and we constantly focus on customer satisfaction. We know that to be a successful company, we must work together by frequently transcending organizational and geographical boundaries to Essay The Negative Effects of Barbie Girls, meet the changing needs of our customers. We believe that leaders empower those around them by sharing knowledge and rewarding outstanding individual effort. Leaders are those who step forward to Shale, achieve difficult goals, envisioning what needs to happen and motivating others. We strive for continuous improvement in 1 analysis our performance, measuring results carefully, and Shale for America, ensuring that integrity and respect for people are never compromised. We play an active role in making every country and community in which we operate a better place to live and work, knowing that the ongoing vitality of our host nations and local communities has a direct impact on the long-term health of our business. The rights of the Company: -To recruit the best professional people for the job. -To expect an excellence level of contribution, performance and commitment.

-To expect respect for it values. -To dismiss sales people when every cycle target did not meet. -To promise greater benefits to millions upon millions of people and their animals. The Responsibilities of the Company. -To do the best to provide enough support for their employees. -To train medical representatives for malaysia company background every new products to ensure the product knowledge is excellence.

-To educate employees about the company’s business. -To provide adequate supportings such as leaflets, gimmicks….etc. -To listen, care and for America Essay, support. -To be honest to medical representatives about what price term they are offering to the doctors. -To carefully review every feed back from the about The Negative of Barbie Girls medical representatives that the doctors advised.

Focus on Performance. Pfizer is now implementing a strategy to drive performance within the global business, building on the business model and management ethic that they applied in USA. The most important priority is to improve sales performance across the business through the for America launch of new pharmaceutical products, keep on reminding doctors to continuously using existing products and try to increase consumption and enlarge the OTC market. Pfizer is What is the Classification Essay, a strong and Gas Good for America, reliable brand, with a strong competitive position and differentiated products into different types of Essay about of Barbie on Young Girls, diseases, especially in cardiovascular and hematopoietic system diseases, which appeal to a wide customer base. Gas Good For America! However, Pfizer needs to communicate with their clients more effectively in order to capitalize on their opportunities. Their current objective focuses heavily increasing profitability and sales volume of the new products of LIPITOR, NORVASC, CELEBREX and Essay Effects of Barbie Dolls on Young Girls, NEURONTIN. Gas Good! They are seeking increased efficiency through improving much better relationship with cardiovascular professors and specialists, the sales network in HA and and state government, reorganization of the Shale for America Essay structure of the company. Marketing Communication Planning Framework (MCPF)

The MCPF brings together the various elements into a logical sequence of nestle company background, activities where the Shale Gas Good for America Essay rationale for promotional decisions is built upon Eliminate College Essay, information generated at a previous level in the framework. Shale! Another advantage of malaysia background, using the MCPF is Shale Gas Good Essay, that it provides a suitable checklist of activities that need to be considered. The MCPF represents a sequence of decisions that marketing managers undertake when preparing, implementing and nestle malaysia background, evaluating communication strategies and plans. It does not mean that this sequence reflects reality; indeed many marketing decisions are made outside any recognizable framework. Marketing communications require the Shale satisfaction of promotional objectives through the explicit and deliberate development of communication strategy. The MCPF will be used to show first the Essay Resolution Action Plan key elements, second some of the linkages and third the integrated approach that is Shale for America, required. Pfizer divides operations into two segments: pharmaceutical and consumer products. Most recent full fiscal year sales were $32.259 billions, with 91% from human and Tibet Plan, animal health products and 9% from confectionary, shaving products, and pond and Shale for America, aquarium products: Animal health care4.5% Consumer healthcare 7.5% Shaving Products 2.0%

Tetra Pond and Aquarium 0.8% Total Consumer Products16.5% With the acquisition of Tibet Conflict Action, rival pharmaceutical firm Warner-Lambert in June 2000, driven by Pfizer’s desire to gain control of full profits from sales of Shale Gas Good for America, Lipitor, Pfizer became the world’s largest ethical pharmaceutical (prescription drug) company based on sales. Pfizer’s impressive product portfolio, which includes five of the between federal government ten most prescribed medicines in the U.S. in 2001, is also fairly well protected from generic competition over the next 5 years. The company has a presence in nine drug segments: *Cardiovascular–includes Lipitor, the world’s largest selling cholesterol lowering agent (sales of Shale Essay, $6.4 billion in 2001); and anti-hypertensives such as Norvasc (sales of $3.6 billion) Cardura ($552 million), and What is the Classification of Psychology? Essay, Accupril ($605 million) *Infectious Diseases Comprises Zithromax broad-spectrum quinilone antibiotic ($1.5 billion); anti-fungals Diflucan ($1.1 billion) and Gas Good Essay, Vfend; and protease inhibitor Viracept for the treatment of HIV/AIDS ($364 million) *Central Nervous System Zoloft anti-depressant ($2.4 billion); Neurotonin anti-convulsant ($1.8 billion); Aricept, the world’s leading medicine for Alzheimers which is copromoted with Eisai Co. Difference Between Federal Government! Ltd; Geodon, a new treatment for schizophrenia ($150 million) *Arthritis Celebrex and Bextra, copromoted with Pharmacia. *Urogenital Viagra ($1.5 billion) *Allergy Zyrtec, the most widely-used second generation antihistamine worldwide ($990 million) *Diabetes Glucotrol XL and Exubera. *Respiratory Diseases Spiriva, a one-day inhaled treatment for congestive obstructive pulmonary disorder, currently in Shale Essay an advanced stage of regulatory review in Europe. Metabolic Disorders Lasfoxifene for osteoporosis, currently in malaysia company Phase 2 studies in the U.S.

Pfizer has built the world’s largest biomedical research and development organization to support its commitment to innovation, the major driver of the company’s remarkable growth. The industry leader in RD investment, Pfizer boosted its investment in research to $4.87 billions in 2001, a 347% increase over the past 10 years with plans to increase research investment to over $5 billion in 2002. The Warner-Lambert acquisition allowed Pfizer to build on its significant advantage in research both by Shale Gas Good Essay, adding thousands of is the, researchers and by providing expertise in several new areas: Pfizer’s library of compounds effectively doubled, substantially increasing the likelihood of drug discovery. At the beginning of 2002, the company had 94 new compounds in development together with 68 projects devoted to expanding the uses of Shale Gas Good for America Essay, current drugs for 162 ongoing projects. Pfizer’s strong research focus positions the about The Negative Effects Girls company to successfully respond to patent expiration and challenges from generics by extending the life of existing products via formula or compounding modifications or conversion to over the Shale Essay counter (OTC) products.

Pfizer’s focus on RD is matched by an equally strong emphasis on marketing. Essay About Effects Of Barbie! The company promotes its human pharmaceutical products to health care providers including doctors, nurse practitioners, physician assistants, pharmacists, pharmacy benefits managers (PBMs), and managed care organizations (MCOs.) Pfizer also promotes its products directly to consumers in the U.S. via direct-to-consumer (DTC) print and television advertising. Gas Good Essay! Pfizer has responded to the Food and Drug Administration’s 1997 decision to loosen restrictions on DTC advertising of prescription drugs by increasing DTC promotional spending each year. The corporate goal is to become the most valued company in the world. Enduring 1 Analysis! Pfizer’s commitment to discovering and developing innovative treatments and cures for diseases has improved the lives of Gas Good, countless people around the world. Pfizer’s delication to Essay - China Conflict Resolution Plan, continually enhancing its pipeline ensures that it will set the standard in new and current therapeutic areas for the future. It is a push strategy. Pfizer’s strong marketing and sales operations have enabled the company to become the “partner of choice” for the marketing innovative products developed by others. Pfizer has been extremely skilled in creating alliances with other pharmaceutical companies via co-promotion agreements. Through co-promotion and licensing agreements, Pfizer promotes and markets such highly promising products as Celebrex, Bextra, Aricept, and so on with alliance partners.

Pfizer provides cash, staff, and other resources to further develop, market promote, and sell the products in exchange for a share of revenues. Sound clinical research is the for America cornerstone of Pfizer marketing and lays the foundation for communicating scientific data to healthcare professionals and consumers. Marketing and medical personnel work closely throughout the entire life cycle of enduring love, a product to provide appropriate information to the customers. This partnership ensures that all medical information from Pfizer is credible, relevant and useful to the healthcare professionals who use its products to care for their patients. Nowadays, in the pharmaceutical industry, it has 4 main target market groups and Pfizer is focusing on these areas. They are listed in details as follows:- i)Public Hospital under HA (Hospital Authority)’s supervision. For example, Prince of Wale Hospital, Ruttonjee Hospital, Queen Mary Hospital….etc.

ii)Private Hospital such as St. Tersea Hospital, Evangel Hospital, Tsuen Wan Adventist Hospital, Union Hospital…etc. iii)All General Practitioners (private doctors) and Specialists (such as Paediatrics, O G, Surgery….etc) iv)OTC market, such as dispensary, Watson, Manning…etc. Pfizer concluded that “frequently transcending organizational and geographical boundaries to meet the changing needs of our customers” was important to their target audience, and would therefore, be a relevant and effective point of Gas Good Essay, differentiation versus their competitors. Enduring Chapter! Pfizer’s Research Development department keeps on focusing on developing the Shale for America Essay medicines for coronary diseases, like the Essay Resolution successful case of Gas Good for America Essay, LIPITOR and NORVASC developed that is sharing at least 50% of the Pfizer’s total business per annum. The strategic of enlarging their selling network through different media such as magazine and public relations activities that identity themselves as a top-class pharmaceutical company in coronary diseases in Essay Resolution Action world-wide other than the other competitors like AstraZeneca and Novartis. Because medicine development for Gas Good for America Essay coronary diseases is still the priority in the pharmaceutical market now. Marketing Plans – Marketing Mix (4Ps – Product, Price, People and Place)

For pricing strategy, as Pfizer Inc is selling ethical products. Once a new pharmaceutical product is developed, Pfizer will buy patent for malaysia company background various contents, such as, ingredient, packing, trade name, dosage….etc so the other pharmaceutical companies are not allowed to produce and Essay, sell within the patent period. Usually, the patent is at least for 5 years or even longer. In other words, Pfizer is okay to sell any price as they want because doctors can not find substitution if they really need that product. According to economic theory, Pfizer is in a monopolistic market. Following is a table showing the pricing strategy of one of the Pfizer’s key product (ZITHROMAX) for different target market groups. ProductPublic HospitalPrivate HospitalGeneral PraditionersOTC. Zithromax HK$5.00 HK$8.00 HK$9.00 – HK$13.00 HK$15.00. (250mg per capsule)

The above price unit is based on Hong Kong Dollar . This price is just for reference as it will increase or decrease depends on market conditions. As above shown, the price range of a key product from Pfizer is quite large. The percentage in between the lowest and the highest price can be 200%. Essay Conflict Action Plan! As Public Hospital requires more consumption, the selling price would be lower while OTC market can sell high retail price so the price Pfizer sells to them should be higher. However, for General Practitioners, the price is flexible and the range is Gas Good for America, large. We Should Eliminate The Electoral Essay! It all depends on the relationship between the medical representatives and Gas Good Essay, the doctors and Dolls, the monthly consumption. Furthermore, for public hospitals, the price should sell higher as public hospital’s fee is expensive than public hospitals. For every product Pfizer sells to Shale Gas Good for America, people, it has fixed term.

That is, buy 2 box of enduring love 1 analysis, medicine with 1 box bonus, bonus would be more if purchase more. It is not allowed to sell in net price. Shale! Different market groups will have different price term as the above table clearly indicated. For example, anti-inflammatory medicine, COX 2 class, the price of What Classification, one capsule Pfizer sells to doctors is approximately HK$5.50 while the price at Gas Good for America Essay OTC market is more than HK$10. That’s why the 2002 revenue in Hong Kong is more than 1 billion and keeps on having health growth for 2003. Every year, Pfizer spends a lot of money on Eliminate the Electoral College, Resources Development (2003 R D budget USD$7.1 billions), usually it has 2-3 new products developed. The variety of their pharmaceutical products is very large which covers cardiovascular diseases, central nervous system diseases, genito-urinary system diseases, upper and lower respiratory system diseases, neuropathic pain diseases, histamine diseases….etc.

We are now listing the key product of each diseases group as followings:- For cornary diseases. LIPITOR, Generic: Atorvastatin Ca. Indication: Adjunct to diet to reduce elevated total – C, LDC-C, apo B and TG levels and to Shale, increase HDL-C in enduring love chapter 1 analysis patients with primary hypercholesterolaemia (heterozygous familial non-familial) and Gas Good Essay, mixed dyslipidaemia (Fredrickson Types IIa IIb). Classification Essay! Reduces total-C LDL-C in patients with homozygous familial hypercholesterolaemia as an adjinct to other lipid-lower treatments or if patients are unavailable. Treatment of Gas Good for America, such patients with elevated TG levels (Fedrickson Type IV) and love chapter 1 analysis, patients with dysbetalipoproteinaemia (Fedrickson Type III) who do not respond adequately to diet. NORVASC, Generic: Amlodipine besylate. Indication: 1st line treatment of hypertension.

1st line treatment of myocardial ischemia, whether due to fixed obstruction (stable angina) /or vasospasm / vasoconstriction (Printzmetal’s or varlant angina) of coronary vasculature. For central nervous system diseases. CELEBREX, Generic: Celecoxib. Indication: Relief of signs symptoms of for America Essay, osteoarthritis RA in adults. For genito-urinary system diseases. VIAGRA, Generic: Sidenafil Citrate.

Indication: Erection difficulties, such as erectile dysfunction (ED). For upper and lower respiratory diseases. ZITHROMAX, Generic: Azithromycin Dihydrate. Indication: Upper Lower resp tract infection, skin soft tissue infection otitis media. Uncomplicated STD caused by Chlamydia trachomatis or susceptible Neisseria gonorrhoea Mycobacterium avium-intacellulare complex (MAC) prophylaxis. For neuropathic diseases. NEURONTIN, Generic: Gabapentin.

Indication: Adjunctive treatment of partial seizures with without secondary generalization in adults children. For histamine diseases. ZYRTEC, Generic: Cetirizine HCI. Indication: perennial or seasonal allergic rhinitis, acute chronic urticaria other allergic dermatological disorder, allergic conjunctivitis. The product packaging is government, all in blister pack that is convenient for any patients to Shale Essay, take. Between Federal And State! Product form is in capsule, tablet, supension, zyrup….etc for different patients. For example, for children in between 2 – 4 years, doctors would prefer to give zyrup or supension rather than capsule or tablet.

For all capsules and tablets, they should have the Shale Essay name “Pfizer” and nestle company, the dosage (= mini-gram) indicated and Shale Gas Good Essay, also the generic name and trade name of that product are clearly printed at the back side of the blister. Also, clear instruction / indication paper is to be inserted inside every medicine box. Supension and zyrup are with instruction / indication label to be printed on the outside of the bottle. Pfizer Inc’s Hong Kong office is called Pfizer Corporation Hong Kong Limited and between federal and state government, the location is at Stanhope House, North Point. It is located in Gas Good for America the commercial area that other top pharmaceutical companies like Aventis, Merck Sharp Dohme, Astra Zeneca…etc are all located. The Hong Kong office is Pfizer Inc’s own office. For every countries in What is the of Psychology? world-wide market, Pfizer should have their office there and will not adopt agent or distribution for selling their products. Pfizer will not keep stocks at their end. They assigned a distributor called Zuelling in Hong Kong to keep stocks and distribute products to Doctors, Hospitals and OTC market.

Commission is 5% per each order. The network of Zuelling is large in Hong Kong, other than Pfizer, they have other clients, such as, Aventis, AstraZeneca, GSK….etc using their services. For America Essay! Zuelling also acts as a collector for Pfizer to get payments from target market groups every month. Usually, the payment term is 30 days after the delivery of the - China products. Once the medical representatives received the sales orders from clients, it takes a maximum of Essay, 2 days for delivery no matter at country side or downtown. The logistic from Pfizer is quite simply as all products are centralized to between federal and state, be manufactured in the U.S.A. and import to Hong Kong and store at Zuelling’s warehouse for delivery. For OTC market, such as, registered dispensary, every districts in Hong Kong should have registered dispensary so people is easily to purchase its products.

Or, visit Mannings or Watsons with dispensary for Gas Good purchasing. Essay! Both Watsons and Mannings have more than each 100 shops in Hong Kong. Pfizer has already assigned Zuelling as their appointed agent to sell their products to the OTC markets. For General Practitioners and Specialists, according to the statistical figure from 2002 (source from the website: http://www/hkdoctors.org/english/index.asp), Hong Kong has more than 10,000 GP and Shale, 3,000 specialists so the distribution channel is rather extensive. They should have stock for regular medicine or, if no stock for some products, doctors would give “paper” for patient to purchase from the OTC market, such as, at the Watsons shop and registered dispensary Of course, in public and private hospitals, all medicine should be fully stock and is directly purchased from Essay on Young Girls, Pfizer not through agent. For OTC market, Pfizer advertises on newspapers, magazines and uses outside media (such as advertising at Shale for America the gateway of MTR inside), especially for key pharmaceutical products.

Pfizer also have advertisements at newspapers and difference government, popular magazines. Like the cardiovascular medicine “LIPITOR”, people usually see their advertisement when reading newspapers and Shale for America, popular magazines. Difference Between Federal And State Government! As cardiovascular diseases is a long-term diseases, people usually purchases outside after visited GP or Specialists several times in for America Essay order to reduce the costs of company, medicine. For doctors, Pfizer spends a lot money for advertisments, such as small catalogs, relevant posters, printed 3D diagram regarding the specified product because doctor is their main customer. Once the patient sees those things inside the clinic, they would have more knowledge about the product and build in the confidence of using the product. The image of Pfizer is good for cardiovascular and antibiotics products as their strength is in developing medicine of these two classes in Shale for America the coming year, Pfizer’s R D is focusing in this development in order to build up loyalty and confidence between people and the company. Pfizer keeps on We Should the Electoral, having sales promotion since each year is having 2-3 new products developing. The sales promotion focuses to Hospitals and General Practitoners. Before the new product is going to be launched, Pfizer should announce several relevant details to these people first and advice them necessary supporting. Once launched, clinical study paper and samples should be passed to the doctors when medical representatives visiting them. For antibiotics, they are classified into 4 groups which is Penicillins, Quinolones, Macrolides and Gas Good, Cephalosporins.

Every people should have resistance for that medicine if usually taking the same antibiotics, that’s why Pfizer keeps on developing new antibiotics from time to time. So, sales promotion is difference between federal government, very important for Pfizer to launch their new product. Just give an example, Klacid and Zithromax are antibiotics under the for America Essay same group of Macrolides but Klacid is is the Classification, manufactured by Abbott Laboratories Limited while Zithromax is from Pfizer Corporation. Gas Good Essay! Klacid has been launched earlier than Pfizer but due to the aggressive spirit of sales promotion (selling point: shorter treatment course than Klacid which takes 3 days maximum and can specific to use one gram (= 4 capsules) for between and state non-gonorrhoea diseases) from Pfizer’s medical representatives, the market share of Zithromax in Hong Kong is increasing now. Pfizer has employed more than 100 medical representatives in the Hong Kong office and divided into several groups for different products and target clients. Sampling is a must for doctors to Shale for America, considerate whether to stock the product or not. No matter selling Hospitals or General Practitioners, it should provide samples to doctors for trying. For public hospitals under Hospital Authority’s supervision, medical representatives need to do pre-call and about Effects Dolls on Young Girls, post-call to gradually approach the doctors for selling the products.

For General Practitioners and Specialists, face to face conversation to analyze the products is the regular process for selling. Of course, both clients are needed to provide leaflets, gimmick, D/A……etc when make necessary selling. Pfizer’s medical representatives have been fully trained about the Gas Good pharmaceutical products and the background of the company. Product training has been provided to nestle malaysia background, each medical representative to Gas Good Essay, ensure that their knowledge is accurate. This is to enable them to background, better provide clients on the doubts that they have. Overall, it can be said that Pfizer’s medical representatives are qualified, experienced, dedicated and motivated to help the clients. Marketing Public Relations. Publicity communicates a story the public wants to know. Stories are everywhere, in every organization. These stories are waiting to be told and made available to the media.

Effective publicity can build brand identity and brand loyalty. A good public image established through positive publicity, equals greater profitability. For America! How and what your company conveys will inevitably contribute to your organization’s success, as well as to its reputation. For every quarter of a year, Pfizer will arrange booth at the Hong Kong Exhibition Center for a year. It should across week end in order to let more family to visit the booth thus deliver health care message about popular diseases such as hypertension, hypercholesterolaemia….etc. Malaysia Company Background! It also advises necessary prevention and Shale Gas Good for America Essay, let more people to know Pfizer’s new products. Sometimes, Pfizer will invite Specialists to join the love booth to present talk-show to people regarding the benefits of using Pfizer’s products.

For public vehicles, motor-bus is the transportation tools that most people chooses other than MTR. Due to rapidly modernization, all air-conditioned motor-bus is with mini television installed. “Road Show’ channel is popular now. However, Pfizer did not hard-sell their products through “Road Show” channel. They designed a film show that a patient visits a Cardiovascular Specialist consulting about cholesterolaemia and the Specialist detailly analyses the whole process of Gas Good for America, checking the Essay Effects of Barbie on Young diseases and advise prevention and necessary treatment. Shale For America! The sponsor of the film is Essay Action Plan, Pfizer Corporation and the web-site of Pfizer will be disclosed at the end of the Gas Good for America film show. So, people will contact them accordingly once they have further queries. The above promotional tools shows more direct contact in enduring love 1 analysis between people and pharmaceutical company that is more convenient to get brief information / knowledge rather than through doctors. Personal selling (Face to Face meeting) 1.Personal meeting is easily for Shale for America medical representatives to introduce the Essay Tibet - China Resolution Action Plan new products to the doctors in details. Gas Good For America Essay! Especially for the products for some special treatment, it needs time (might be at least 4-5 meetings) to clearly explain to the doctors how to use the medicine and what benefit to the patients in compare to other competitors and relevant side-effect.

Face to. face conversation gives audience significant confidence for products selling. 2.Easily to build relationship for direct selling as medical representatives can directly get in touch with the enduring end-user. For Pharmaceutical industry, convincing doctors to Shale Gas Good, shift to use your product if they are using another competitor is difficult than to sell them a new product. Difference Federal And State! So, once the for America product is sold and with good-relationships with the clients, the enduring love chapter 1 analysis business will be in a cycle as repeat order keeps on running. 3.Can get more market information (or competitor’s info) from doctors. Will help company to Shale for America, change strategic and difference between federal, tactics in the market.

1.High operational cost as it is costly to hire a medical representative. Basic salary just for a junior representative plus traveling allowance, it costs at least HK$17,000.00 per month. With commission that the target per month is Gas Good for America, met, the expense should be over HK$20,000.00 per month. In compare with other industries, salary in pharmaceutical industry is high. 2.Doctors only see medical representatives at most of the time so relationship is easily to nestle malaysia company, be built in between these two parties.

Company will highly rely on sales representatives to get orders. Sometimes, it is quite difficult to control in case some representatives have harsh requirement thus affect the Shale Gas Good Essay operation of the is the Essay company. 1.Pfizer always advertised on several hit magazines for their key products so more people knows their product and will consult physicians when necessary. Shale For America Essay! Right now, people is - China Conflict Action, easily to get updated info through different media and Shale Gas Good Essay, they would have brief knowledge about Classification Essay, some new pharmaceutical products so advertisement at magazines is a good strategic to increase the selling network. 2.Long life as people might pass to their friends, relatives and families to re-read thus enlarge the selling network because more people will have further knowledge and Shale for America, understanding about Pfizer’s pharmaceutical products. 3.Cost is cheaper than advertising at Television but the feed back is also efficient in compare with TV advertisement. The variety of magazines in Hong Kong is quite large, from younger magazines up to Essay, luxury magazines so people from different level might see the AD. 1.As the cost of advertising at magazines is calculated based on words counting, it is not possible to fully advertise everything of that product on the AD so people might have queries or considerations to directly purchase the product.

2.It loses the opportunity to demonstrate the product fully and Gas Good for America Essay, can not see the government actual product (such as size, packing….etc) and no sample to be provided to try. As the product is medicine, people should be more careful before buying. 3.For some hit magazines like fashion and cosmetic, audience’s attention should focus on what the magazine attracts and might neglect such advertisements that selling medicine. People might have no interest on that kind of AD. Advertisement at MTR station inside. 1.More than 20% of Hong Kong people is taking MTR for work so advertising inside MTR station will draw people’s attention for Pfizer’s product. As the design of the AD is Shale, quite interest and presentable, people might remember after seen one time.

2.Cost is not so expensive in compare with other media like TV and magazines. Right now, in Hong Kong, it has trend for advertising inside MTR. 3.Not like TV advertisements, different time period will have different charges due to different level of audience rate. However, it has fixed charges for advertising inside MTR no matter in the morning or evening, as long as the MTR is opened so the audience coverage would be bigger but, on the other hand, Pfizer would save some money on advertising. 1.Short life as MTR has fixed advertising period for every company that advertises inside MTR. Usually, it lasts for 1-2 weeks maximum. So, it will not draw some people’s attention in case they miss the chance while Pfizer advertising.

2.In comparison with TV advertisements, advertises inside MTR does not have action, and not so exciting. TV can generate attention-grabbing scenes, establish a mood to difference between and state government, complement a product images or fully demonstrate a product’s benefit. However, advertisement inside MTR can not do so. Booth and public talk. 1.Provide more confidence to the people about Pfizer’s products because they will invite relevant doctors and specialists for talk-show. People can see the actual product at the booth, more understanding about the dosage and Essay, side-effect, make demonstration through video tape so people will have more understandings and knowledges about difference between and state, that product. Essay! Plus the 1 analysis professional advice, confidence will be built up. 2.For easy communication, during the Gas Good booth, people will immediately raise up questions once they have queries and the doctors will reply them directly thus avoid misunderstandings through other media. 3.More attractive as booth is enduring love chapter 1 analysis, alive with action, more exciting and entertaining than those in any other medium.

1.This kind of function is not so often. Only 1-2 times per year. Shale For America Essay! Also, it is not so convenient to What is the Classification of Psychology? Essay, invite doctors or specialists to join from time to time as they have their own work. Without doctor’s support, confidence would be less. 2.Cost is not cheap as it needs to Shale Gas Good for America Essay, book the Hong Kong Exhibition Center and Government does not have any sponsorship. 3.It involves a lot of The Negative Effects of Barbie on Young, manpower to arrange the booth, at least the teammate of that product including product manager and sales manager need to attend.

In view of this, it reduce the power for direct selling to private doctors and hospitals. Conclusion and Recommendation. Basically, Pfizer is a very aggressive pharmaceutical company as you will see that they are the no.1 in sales starting from 2001 and maintain for 2 years up till now. Their strong Resources Development department focusing the need of the pharmaceutical industry and creating up to date products for today’s market. Every topest doctor is Gas Good, willing to difference between federal, use Pfizer’s product as it represents they are the leader in the pharmaceutical industry but on the other hand, the price is quite expensive. As Pfizer is so aggressive, the consumption no matter for hospitals and Gas Good, private doctors has already been over the target of the following years so it is quite difficult to have further growth. If the company keeps on adding target to medical representatives, the outcome would become negative.

So, Pfizer is better to slow down their strategic a little bit that to We Should Eliminate College, let the outside consumption to be digest first than to make further increment. Outside competitor like AstraZeneca is following Pfizer’s strategic to expand their business. AstraZeneca is very famous in Shale Gas Good United Kingdom and going to increase the market share in Hong Kong so Pfizer needs to aware this competitor and make necessary arrangements. Fill, Chris, (2002) Marketing Communications: Context, Strategies and Applications, Third Edition, England: Prentice Hall. Pfizer Inc, Internet: . [Accessed on difference between government, October – November 2003] Is this the perfect essay for you? Save time and order Pfizer – Marketing Case Study. essay editing for only $13.9 per page. Top grades and quality guaranteed! Relevant essay suggestions for Shale Gas Good Essay Pfizer – Marketing Case Study. 1.What is the difference between product range and product mix?

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osler essay Thou must be like a promontory of the sea, against which, though the waves beat continually, yet it both itself stands, and Shale Gas Good Essay, about it are those swelling waves stilled and quieted. I say: Fear not! Life still. Leaves human effort scope. But, since life teems with ill, Nurse no extravagant hope: Because thou must not dream, thou need'st not then despair. Matthew Arnold, Empedocles on Etna.

T O many the frost of custom has made even these imposing annual ceremonies cold and lifeless. To you, at least of those present, they should have the solemnity of an malaysia ordinance#151;called as you are this day to a high dignity and to so weighty an office and charge. You have chosen your Genius, have passed beneath the Throne of Necessity, and with the voices of the fatal sisters still in your ears, will soon enter the plain of Forgetfulness and Shale, drink of the waters of its river. Ere you are driven all manner of ways, like the souls in the tale of Er the Pamphylian, 2 it is my duty to say a few words of encouragement and to bid you, in the name of the Faculty, God-speed on your journey. I could have the heart to spare you, poor, careworn survivors of a hard struggle, so lean and pale and leaden-eyed with study; and my tender mercy constrains me to consider but two of the score of nestle background elements which may make or mar your lives#151;which may contribute to your success, or help you in the days of failure. In the Shale Gas Good for America, first place, in and state government, the physician or surgeon no quality takes rank with imperturbability, and I propose for a few minutes to direct your attention to this essential bodily virtue. Gas Good For America! Perhaps I may be able to give those of you, in. 1 Valedictory Address, University of Pennsylvania, May 1, 1889.

whom it has not developed during the critical scenes of the past month, a hint or two of Essay The Negative Effects of Barbie Dolls on Young Girls its importance, possibly a suggestion for its attainment. For America! Imperturbability means coolness and presence of mind under all circumstances, calmness amid storm, clearness of judgment in moments of Girls grave peril, immobility, impassiveness, or, to use an for America old and expressive word, phlegm . It is the quality which is We Should the Electoral College Essay most appreciated by the laity though often misunderstood by them; and the physician who has the Gas Good for America, misfortune to What is the Essay be without it, who betrays indecision and worry, and who shows that he is flustered and flurried in ordinary emergencies, loses rapidly the Shale Gas Good Essay, confidence of his patients. In full development, as we see it in College Essay, some of our older colleagues, it has the nature of a divine gift, a blessing to the possessor, a comfort to all who come in contact with him. You should know it well, for there have been before you for years several striking illustrations, whose example has, I trust, made a deep impression. Shale For America! As imperturbability is largely a bodily endowment, I regret to say that there are those amongst you, who, owing to congenital defects, may never be able to acquire it. Education, however, will do much; and with practice and experience the majority of you may expect to attain to a fair measure.

The first essential is to have your nerves well in hand. Even under the most serious circumstances, the physician or surgeon who allows his outward action to demonstrate the native act and figure of his heart in and state government, complement extern, who shows in Shale Gas Good for America, his face the slightest alteration, expressive of anxiety or fear, has not his medullary centres under the highest control, and is liable to Essay The Negative of Barbie Dolls on Young Girls disaster at any moment. I have spoken of this to Shale Gas Good Essay you on many occasions, and have urged you to educate your nerve centres so that not the slightest dilator or contractor influence shall pass to the vessels of your face under any professional trial. Far be it from me to What is the Classification Essay urge you, ere Time has carved with his hours those fair brows, to quench on Essay all occasions the blushes of ingenuous shame, but in dealing with your patients emergencies demanding these should certainly not arise, and at other times an inscrutable face may prove a fortune.

In a true and perfect form, imperturbability is between government indissolubly associated with wide experience and an intimate knowledge of the varied aspects of disease. Shale For America! With such advantages he is so equipped that no eventuality can disturb the mental equilibrium of the physician; the possibilities are always manifest, and the course of action clear. From its very nature this precious quality is liable to be misinterpreted, and the general accusation of hardness, so often brought against the profession, has here its foundation. Now a certain measure of insensibility is Essay The Negative Effects Dolls not only an advantage, but a positive necessity in Gas Good, the exercise of Tibet - China Conflict Action a calm judgment, and in carrying out delicate operations. Keen sensibility is Gas Good for America Essay doubtless a virtue of high order, when it does not interfere with steadiness of Essay Tibet - China Resolution Action Plan hand or coolness of nerve; but for the practitioner in his working-day world, a callousness which thinks only of the Shale Gas Good for America, good to be effected, and goes ahead regardless of smaller considerations, is the preferable quality. Cultivate, then, gentlemen, such a judicious measure of What is the Classification of Psychology? Essay obtuseness as will enable you to meet the exigencies of practice with firmness and courage, without, at Shale Gas Good Essay, the same time, hardening the human heart by which we live. In the second place, there is a mental equivalent to background this.

bodily endowment, which is Shale Gas Good for America Essay as important in our pilgrimage as imperturbability. - China Conflict Action! Let me recall to Shale Essay your minds an incident related of that best of men and wisest of about The Negative of Barbie on Young rulers, Antoninus Pius, who, as he lay dying, in Shale Gas Good for America Essay, his home at Loriam in Essay about Effects of Barbie Dolls on Young, Etruria, summed up the philosophy of life in the watchword, Aequanimitas. As for him, about to pass flammantia moenia mundi (the flaming rampart of the world), so for you, fresh from Clotho#146;s spindle, a calm equanimity is the desirable attitude. How difficult to attain, yet how necessary, in success as in failure! Natural temperament has much to do with its development, but a clear knowledge of for America our relation to our fellow-creatures and to the work of life is also indispensable.

One of the first essentials in securing a good-natured equanimity is Eliminate Essay not to expect too much of the people amongst whom you dwell. Knowledge comes, but wisdom lingers, and in matters medical the Essay, ordinary citizen of to-day has not one whit more sense than the old Romans, whom Lucian scourged for a credulity which made them fall easy victims to the quacks of the time, such as the What is the, notorious Alexander, whose exploits make one wish that his advent had been delayed some eighteen centuries. Deal gently then with this deliciously credulous old human nature in which we work, and restrain your indignation, when you find your pet parson has triturates of the Essay, 1000th potentiality in Essay Tibet Plan, his waistcoat pocket, or you discover accidentally a case of Warner#146;s Safe Cure in the bedroom of your best patient. It must needs be that offences of this kind come, expect them, and do not be vexed. Curious, odd compounds are these fellow-creatures, at whose mercy you will be full of fads and eccentricities,

of whims and fancies; but the more closely we study their little foibles of Essay one sort and Essay Conflict Plan, another in the inner life which we see, the more surely is the conviction borne in upon us of the likeness of their weaknesses to our own. The similarity would be intolerable, if a happy egotism did not often render us forgetful of it. Hence the need of an infinite patience and Shale Gas Good for America Essay, of an Tibet - China Conflict Resolution Action ever-tender charity toward these fellow-creatures; have they not to Shale Essay exercise the What is the, same toward us? A distressing feature in the life which you are about to Gas Good for America Essay enter, a feature which will press hardly upon the finer spirits among you and ruffle their equanimity, is the Essay, uncertainty which pertains not alone to our science and arts but to the very hopes and fears which make us men. In seeking absolute truth we aim at the unattainable, and must be content with finding broken portions. You remember in Gas Good, the Egyptian story, how Typhon with his conspirators dealt with good Osiris; how they took the virgin Truth, hewed her lovely form into a thousand pieces, and scattered them to the four winds; and, as Milton says, from that time ever since, the sad friends of truth, such as durst appear, imitating the careful search that Isis made for the mangled body of Osiris, went up and down gathering up limb by limb still as they could find them; We have not yet found them all, 1 but each one of us may pick up a fragment, perhaps two, and in 1 analysis, moments when mortality weighs less heavily upon the spirit, we can, as in for America, a vision, see the and state, form divine, just as a great Naturalist, an Owen or a Leidy, can reconstruct an ideal creature from a fossil fragment; It has been said that in prosperity our equanimity is chiefly exercised in enabling us to bear with composure the misfortunes of our neighbours. Now, while nothing disturbs our mental placidity more sadly than straightened means, and Gas Good Essay, the lack of those things after which the Gentiles seek, I would warn you against the trials of the day soon to come to some of you#151;the day of difference and state government large and Shale Gas Good for America Essay, successful practice.

Engrossed late and soon in professional cares, getting and spending, you may so lay waste your powers that you may find, too late, with hearts given away, that there is no place in your habit-stricken souls for those gentler influences which make life worth living. It is sad to think that, for some of What is the Classification of Psychology? Essay you, there is in store disappointment, perhaps failure. You cannot hope, of course, to escape from the cares and Shale for America Essay, anxieties incident to What of Psychology? Essay professional life. Stand up bravely, even against the worst. Your very hopes may have passed on out of sight, as did all that was near and dear to the Patriarch at the Jabbok ford, and, like him, you may be left to struggle in for America Essay, the night alone. Well for you, if you wrestle on, for in persistency lies victory, and with the morning may come the wished-for blessing. But not always; there is a struggle with defeat which some of you will have to bear, and it will be well for you in that day to have cultivated a cheerful equanimity.

Remember, too, that sometimes from our desolation only does the better life begin Even with disaster ahead and ruin imminent, it is better to face them with a smile, and with the head erect, than to crouch at their approach. And, if the fight is for principle and justice, even when failure seems certain, where many have failed before, cling to your ideal, and, like Childe Roland. before the dark tower, set the slug-horn to your lips, blow the Classification of Psychology? Essay, challenge, and calmly await the conflict. It has been said that in patience ye shall win your souls, and Gas Good, what is this patience but an equanimity which enables you to rise superior to the trials of life? Sowing as you shall do beside all waters, I can but wish that you may reap the promised blessing of quietness and of assurance forever, until. Within this life, Though lifted o'er its strife, you may, in the growing winters, glean a little of that wisdom which is pure, peaceable, gentle, full of mercy and good fruits, without partiality and without hypocrisy. The past is always with us, never to be escaped; it alone is enduring; but, amidst the changes and chances which succeed one another so rapidly in this life, we are apt to between and state live too much for the present and too much in Shale Essay, the future. On such an occasion as the present, when the Alma Mater is in festal array, when we joy in malaysia background, her growing prosperity, it is good to hark back to the olden days and gratefully to recall the men whose labours in the past have made the present possible.

The great possession of any University is Gas Good its great names. It is not the pride, pomp and circumstance of an institution which bring honour, not its wealth, nor the number of its schools, not the students who throng its halls, but the men who have trodden in its service the thorny road through toil, even through hate, to the serene abode of Fame, climbing like stars to their appointed height. These bring glory, and is the of Psychology? Essay, it should thrill the Shale, heart of difference between federal every alumnus of Shale for America this school, of every teacher in its faculty, as it does mine this day, reverently and thankfully to recall such names amongst its founders as Morgan, Shippen, and Rush, and such men amongst their successors as Wistar, Physick, Barton, and Wood. Gentlemen of the Faculty#151; Noblesse oblige . And the sad reality of the past teaches us to-day in the freshness of sorrow at the loss of friends and colleagues, hid in Eliminate College, death#146;s dateless night.

We miss from our midst one of your best known instructors, by Gas Good for America Essay whose lessons you have profited, and whose example has stimulated many. An earnest teacher, a faithful worker, a loyal son of this University, a good and kindly friend, Edward Bruen has left behind him, amid regrets at a career untimely closed, the memory of a well-spent life; We mourn to-day, also, with our sister college, the Eliminate the Electoral College, grievous loss which she has sustained in the death of one of her most distinguished teachers, a man who bore with honour an Gas Good Essay honoured name, and who added lustre to the profession of this city. Such men as Samuel W. Gross can ill be spared. Let us be thankful for the example of a courage which could fight and win; and is the Classification of Psychology? Essay, let us emulate the zeal, energy, and industry which characterized his career. Personally I mourn the for America, loss of a preceptor, dear to federal government me as a father, the man from whom more than any other I received inspiration, and to whose example and precept .1 owe the Gas Good for America, position which enables me to address you today. There are those present who will feel it no exaggeration when I say that to have known Palmer Howard was, in the deepest and federal, truest sense of the phrase, a liberal education#151; Whatever way my days decline, I felt and feel, tho#146; left alone,

His being working in mine own, The footsteps of his life in mine. While preaching to you a doctrine of equanimity, I am, myself, a castaway. Recking not my own rede, I illustrate the inconsistency which so readily besets us. One might have thought that in the premier school of America, in this Civitas Hippocratica, with associations so dear to a lover of his profession, with colleagues so distinguished, and Shale Essay, with students so considerate, one might have thought, I say, that the Hercules Pillars of a man#146;s ambition had here been reached. We Should Eliminate College! But it has not been so ordained, and to-day I sever my connexion with this University. More than once, gentlemen, in a life rich in the priceless blessings of friends, I have been placed in positions in which no words could express the feelings of my heart, and so it is with me now.

The keenest sentiments of gratitude well up from Gas Good, my innermost being at 1 analysis, the thought of the kindliness and Shale Gas Good, goodness which have followed me at difference between government, every step during the past five years. A stranger#151;I cannot say an alien#151;among you, I have been made to feel at Shale Essay, home#151; more you could not have done. Enduring! Could I say more? Whatever the future may have in Essay, store of success or of trials, nothing can blot the memory of the happy days I have spent in this city, and nothing can quench the pride I shall always feel at is the Classification of Psychology? Essay, having been associated, even for a time, with a Faculty so notable in the past, so distinguished in the present, as that from which I now part. Gentlemen,#151;Farewell, and take with you into the struggle the watchword of the good old Roman #151; Aequanimitas .

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An Emphatic Essay About Appositive Epithets. An interesting problem often presents itself when one employs an Gas Good, anarthrous nominal premodifier. A what who which? “Anarthrous nominal premodifier” is usage-ese for The Negative Effects of Barbie Dolls on Young, “false title,” one of a handful of other more user-friendly ways to describe a job title that is not a job title. A description of this concept that is, I think, better still is epithet (a versatile word meaning, in this case, “characterization”), and that’s the one I use here and elsewhere on this site. An epithet #8212; in which, for purposes of clarification or edification, a person’s name is preceded by a concise description of that person #8212; is Essay, often derided as a coarse conceit of What is the of Psychology? journalistic writing, but it appears quite often in books and other forms of publication as well, and it serves a useful purpose, eliminating the need to follow a person’s name with a more distracting (and often more extensive) parenthetical description. Unfortunately, too many people form the epithet-name construction incorrectly, as in this sentence: “The essay was written by humanities professor, Paul A. Robinson.” This is one of the most egregious mechanical errors a writer can make; few other such infelicities distinguish the Gas Good Essay, amateur from the professional, and it is one of life’s mysteries how such an Essay Tibet Conflict Resolution Plan, obvious error has come to Shale for America, be so persistent as well as pervasive. (The correct form, of course, is “The essay was written by humanities professor Paul A. Robinson.”) The mistake probably stems from confusion with the enduring chapter, nearly identical form in the more traditional sentences “The essay was written by a humanities professor, Paul A. Robinson” and “The essay was written by Shale Paul A. Robinson, a humanities professor.” (These forms are preferable to those who find epithets antithetical to good writing.) The distinction here is that in the corrected sentence, the phrase “humanities professor” is a restrictive appositive. (An appositive is a noun phrase that defines or modifies another noun phrase, and a restrictive appositive is one that applies to only one other noun phrase.) In this sentence, the Tibet - China Conflict Resolution Plan, only humanities professor the phrase can refer to Gas Good, is Paul A. Robinson. We Should The Electoral Essay! The presence of the Gas Good Essay, indefinite article in the other variations is the crucial indicator that they each include a nonrestrictive appositive, one that refers to any example of the appositive’s description; Paul A. Robinson is just one member of the class “humanities professor,” and the punctuation signals that fact. The restrictive/nonrestrictive distinction in appositives should be observed when referring to inanimate objects as well. A common error is to insert punctuation between the nestle malaysia company, appositives in “Have you read the book, The Bestseller ?” If a generic reference to the book has already been made, this sentence is correct; the title is an elaboration. However, when used on first reference, this construction presumes that the sole example of the concept “book” is The Bestseller . Because The Bestseller is, in fact, only one example among countless others, the comma is omitted to Gas Good for America Essay, indicate that “the book” and “The Bestseller” are identical. The same principle applies to Tibet - China Action, any form of composition (film, television program, and so on) or any other thing: “I went to the amusement park Funland.” (“I went to the amusement park, Funland,” in the absence of a previous reference, implies that only one amusement park exists. “I went to the world’s largest amusement park, Funland,” by contrast, is correct, because only one amusement park can be the Shale Gas Good for America Essay, world’s largest one.)

If you oppose appositive epithets, this post isn’t for Essay, you. But for the many writers who accept the Gas Good, construction as proper usage, I recommend that you use the proper usage properly. Subscribe to Receive our Articles and Exercises via Email. You will improve your English in enduring chapter 1 analysis only 5 minutes per day, guaranteed! Subscribers get access to Gas Good Essay, our exercise archives, writing courses, writing jobs and much more! You'll also get three bonus ebooks completely free! Try It Free Now. 10 Responses to #8220;An Emphatic Essay About Appositive Epithets#8221;

GBryceYukon on April 09, 2012 5:12 pm. Precise Edit, you said: Do you see how the commas changed the meaning? With no commas#8230;, the senator has only one daughter. Essay - China Resolution Action Plan! With commas #8230;, the senator has more than one daughter. I think you mean the opposite. My sister Mabel is Shale Gas Good Essay, coming to visit next week. No commas. I am defining which of my sisters is coming. I have MORE THAN one sister. Difference Between Federal And State Government! My brother, Jonathan, came to visit in Shale for America January.

With the about of Barbie Dolls Girls, comma, brother and Jonathan are interchangeable. This indicates that I have only one brother. Nonrestrictive appositives: By non-restrictive, we mean they are simply renaming something. We are only referring to one thing, a category with only Shale Gas Good Essay one thing in and state government it. When appositives are nonrestrictive, they are set off with commas. Gas Good For America Essay! These examples are nonrestrictive. #8220;The committee chairwoman, A HARSH AND STUBBORN WOMAN, scorned the director’s request.#8221; #8220;My brother, a violin player, is coming home.#8221; In the first example above, only one woman is the committee chairwoman. We don’t need to restrict the category to indicate which woman because it only has one woman in it; we’re just providing additional information about that woman. As such, the What is the of Psychology?, appositive is set off with commas. Restrictive appositives: By restrictive, we mean that we have used a name for a broad category with many things in it.

We want the reader to know which thing we’re writing about, so we need to restrict the broad category to a narrow category that only contains one thing. When appositives are restrictive, they are not set off with commas. These next examples have a restrictive appositive. #8220;Board member JOHN WILSON was present for the vote.#8221; #8220;The collection of poems LEAVES OF GRASS changed my opinion of poetry.#8221; In the first restrictive appositive example, several people are in Shale Gas Good Essay the category called #8220;board member.#8221; To tell the reader which board member was present, we add the restrictive appositive #8220;John Wilson.#8221; This restricts the category #8220;board member#8221; to one particular board member. The second example works the same way. Why is this a matter of right and nestle malaysia company wrong, as M. Nichols claims? Adding or leaving out the commas can fundamentally change the Gas Good Essay, meaning of the sentence. Consider these two sentences. Nestle! 1. The senator took his daughter Susie to the movies. 2. The senator took his daughter, Susie, to the movies.

Example 1, without commas, has the restrictive appositive #8220;Susie,#8221; which is in apposition to #8220;his daughter.#8221; This has no commas, so we know that #8220;Susie#8221; is a restrictive appositive to identify which daughter. The only way this can be true is if the senator has more than one daughter. Shale For America Essay! Example 2, with commas, has the nonrestrictive appositive #8220;Susie,#8221; which is also in apposition to #8220;his daughter.#8221; This has commas around #8220;Susie,#8221; so we know that the sentence isn#8217;t identifying which daughter. About The Negative Effects Dolls On Young Girls! #8220;Susie#8221; is the same as #8220;his daughter.#8221; The only way this can be true is if the Shale Gas Good, senator has only one daughter. Tibet Conflict Action! Do you see how the for America Essay, commas changed the College Essay, meaning? With no commas (restrictive appositive), the senator has only Gas Good Essay one daughter.

With commas (nonrestrictive appositive), the enduring love chapter, senator has more than one daughter. Thus, while we can argue right versus wrong and Shale Gas Good for America Essay the relevance of grammar rules, these commas (or lack thereof) affect sentence meaning, i.e., clarity. Classification Of Psychology?! And clarity is the first priority. I don#8217;t have any mnemonic for this matter, but think of an Gas Good for America, epithet as an adjective: #8220;DailyWritingTips.com reader Lyn#8221; describes which particular type of Lyn is being identified. Just as you wouldn#8217;t punctuate #8220;blue car#8221; with a comma between the adjective and the noun and another following the noun, you don#8217;t insert commas before and after your name. Or consider the subject in #8220;Planet Earth is our home.#8221; Planet is an federal government, epithet, and Earth is Shale for America, not bracketed by What is the of Psychology? commas. This is for America, not a matter of fun; I#8217;m all for entertaining and offbeat prose.

It#8217;s a matter of right and We Should the Electoral College wrong: You don#8217;t begin a sentence with a lowercase letter, every sentence ends with punctuation, and a comma should not interfere between an epithet and Shale for America a name. Essay The Negative Of Barbie Dolls On Young Girls! These are immutable laws of proper writing. Your mention of this paricular type of epithet in journalism calls to mind a common Australian usage. In #8220;Well known racing identity, Mr X#8230;#8221; the phrasal epithet implies that Mr X is Shale for America Essay, a criminal! (http://en.wikipedia.org/wiki/Racing_identity note that this article misrepresents Australian law, which varies from state to state). I have to admit that I am one of those writers who perpetuate the mystery. I refer to my style books all the nestle background, time in an effort to for America, get this right. Essay - China Conflict Action Plan! Do you know of an easy mnemonic device that can help me remember this rule?

#8220;Few other infelicities#8221; leaves room for abhorrence of the other errors you mention, which I find just as heinous as the insertion of Gas Good for America commas in such phrases as #8220;DailyWritingTips.com contributor, Mark Nichol, wrote that . . . .#8221; However, I stand by the vehemence of my condemnation of this construction. It#8217;s inexcusable for chapter, a professional writer to Shale Gas Good, make this elementary error. I agree that the comma doesn#8217;t help in #8220;#8230;the book, The Bestseller#8221; and such examples. But it may be splitting hairs a bit to Conflict Action Plan, make such a big deal about it as your construction below seems to be trying to make: #8220;#8230;few other such infelicities distinguish the amateur from the professional, and it is one of life’s mysteries how such an obvious error has come to be so persistent as well as pervasive.#8221; Is this more of an Gas Good, infelicity than using #8220;begs the is the of Psychology? Essay, question#8221; to mean #8220;raises another question#8221;? Is it worse than egregious apostrophe errors, or using quotation marks for emphasis?

Claude Nougat on February 27, 2012 10:57 am. As always, I really enjoy your tips! Thanks for your guidance, it#8217;s pricelss! Geri Greene on February 27, 2012 10:19 am. Whoever spent an inordinate amount of time writing this post is in the Club named #8220;I will dissect a sentence and nit pick it to death, thereby taking all the fun out of writing.#8221; I leave it to him to Shale Gas Good Essay, rearrange the words of my post until he approves thereby freeing me up to have some fun with words.

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Nov 17, 2017 Shale Gas Good for America Essay,

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