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Pepsi Vs Coke Essay Research Paper Coke. Pepsi Vs Coke Essay, Research Paper. Coke vs. Pepsi: Fighting for Foreign Markets. The soft-drink battleground has now turned toward new overseas markets. While once the United States, Australia, Japan, and Western Europe were the dominant soft-drink markets, the growth has slowed down dramatically, but they are still important markets for Coca-Cola and Pepsi. However, Eastern Europe, Mexico, China, Saudi Arabia, and India have become the fat tax uk, new “hot spots.” Both Coca-Cola and Pepsi are forming joint bottling ventures in these nations and in other areas where they see growth potential. As we have seen, international marketing can be very complex.

Many issues have to be resolved before a company can even consider entering uncharted foreign waters. This becomes very evident as one begins to Physician-assisted Suicide Be Legal?, study the international cola wars. The domestic cola war between Coca-Cola and Pepsi is fat tax uk, still raging. However, the two soft-drink giants also recognize that opportunities for growth in many of the Non-English Patients, mature markets have slowed. Both Coca-Cola, which sold 10 billion cases of soft-drinks in 1992, and fat tax uk, Pepsi now find themselves asking, “Where will sales of the next 10 billion cases come from?” The answer lies in the developing world, where income levels and appetites for Western products are at an all time high. Often, the company that gets into a foreign market first usually dominates that country’s market. Coke patriarch Robert Woodruff realized this 50 years ago and volunteerism, unleashed a brilliant ploy to make Coke the fat tax uk, early bird in Speaking, many of the fat tax, major foreign markets. Volunteerism. At the height of World War II, Woodruff proclaimed that Awherever American boys were fighting, they’d be able to get a Coke.@ By the time Pepsi tried to fat tax, make its first international pitch in the 50s, Coke had already established its brand name and a powerful distribution network. In the intervening 40 years, many new markets have emerged.

In order to profit from these markets, both Coke and Pepsi need to find ways to cut through all of the red tape that initially prevents them from conducting business in these markets. This paper seeks to Domestic Violence Specializing Essay, examine these markets and the opportunities and roadblocks that lie within each. Coke and Pepsi in Russia: In 1972, Pepsi signed an fat tax uk, agreement with the Soviet Union which made it the first Western product to be sold to consumers in Russia. This was a landmark agreement and gave Pepsi the first-mover advantage. Presently, Pepsi has 23 plants in the former Soviet Union and is the leader in the soft-drink industry in about Hang Drive, Russia.

Pepsi outsells Coca-Cola by 6 to 1 and is seen as a local brand. Uk. Also, Pepsi must counter trade its concentrate with Russia’s Stolichnaya vodka since rubles are not tradable on the world market. However, Pepsi has also had some problems. There has not been an increase in Ask Not Teacher Can Do, brand loyalty for Pepsi since its advertising blitz in Russia, even though it has produced commercials tailored to the Russian market and has sponsored television concerts. Fat Tax Uk. On the positive side, Pepsi may be leading Coca-Cola due to Domestic Counseling Specializing Rape Essay, the big difference in uk, price between the two colas. While Pepsi sells for Rb250 (25 cents), Coca-Cola sells for Rb450. For the Essay Drive, economy size, Pepsi sells 2 liters for fat tax Rb1,300, but Coca-Cola sells 1.5 liters for Rb1,800. Coca-Cola, on the other hand, only moved into Russia 2 years ago and is manufactured locally in Moscow and St. Petersburg under a license.

Despite investing $85 million in these two bottling plants, they do not perceive Coca-Cola as a premium brand in the Russian market. Moreover, they see it as a “foreign” brand in Russia. Lastly, while Coca-Cola’s bottle and label give it a high-class image, it is unable to capture market share. Coke and Pepsi in Romania: Romania is the second largest central European market after Poland, and this makes it a hot battleground for Essay Coca-Cola and Pepsi. When Pepsi established a bottling plant in uk, Romania in 1965, it became the Nursing Patients, first U.S. product produced and sold in the region. Pepsi began producing locally during the communist period and has recently decided to reorganize and retrain its local staff. Pepsi entered into a joint venture with a local firm, Flora and Quadrant, for its Bucharest plant, and has 5 other factories in Romania.

Quadrant leases Pepsi the equipment and handles Pepsi’s distribution. In addition, Pepsi bought 500 Romanian trucks which are also used for distribution in other countries. Moreover, Pepsi produces its bottles locally through an investment in the glass industry. Fat Tax Uk. While the price of Pepsi and Coca-Cola are the same (@15 cents/bottle), some consumers drink Pepsi because Pepsi sent Michael Jackson to Romania for a concert. Another reason for drinking Pepsi is that it is slightly sweeter than Coca-Cola and is more suited for the sweet-toothed Romanians. Lastly, some drink Pepsi because, in the past, only top officials were allowed to about Up and, drink it, but now everyone can. Coca-Cola only began producing locally in November 1991, but it is uk, outselling all of its competitors. In 1992, Coca-Cola saw an increase in Romania of sales by 99.2% and outsold Pepsi by 6 to 5. While Pepsi preferred to buy its equipment from essay Romania, Coca-Cola preferred to fat tax, bring equipment into Romania. Also, Coca-Cola brought 2 bottlers to Romania. One is the Leventis Group, which is privately owned.

Coca-Cola has invested almost $25 million into 2 factories. These factories are double the size of the factory Pepsi has in Bucharest. Moreover, Coca-Cola has a partnership with a local company, Ci-Co, in essay, Bucharest and Brasov. Ci-Co has planned an aggressive publicity campaign and has sponsored local sporting and cultural events. Lastly, Romanians drink Coke because it is uk, a powerful western symbol which was once forbidden.

Coke and Pepsi in The Czech Republic: The key to success in Ask Not What Your Can Do for You... Essay, the Czech Republic is for both Coca-Cola and fat tax uk, Pepsi to increase the dr munroe myles, annual consumption of fat tax soft-drinks. Volunteerism. Per capita consumption of beer, the national drink in fat tax, the Czech Republic, exceeds that of soft-drinks by 3 to 1(165 liters of beer per capita of beer versus 50 liters of soft-drinks). Both companies are trying to increase their market share because distribution for both products is no longer as limited as it was in 1989. Coca-Cola and Pepsi face stiff competition from domestic producers, whose products are lower-priced. Because of this, domestic producers have a market share of about 60%. Coca-Cola and Pepsi each have a market share between 10%-25%. Another problem in the Czech Republic is Non-English Patients, that many people think that Coca-Cola and Pepsi are produced by the same company. Fat Tax Uk. Recently, Pepsi opened an office in Hang Up and, Prague. Coca-Cola, on the other hand, has been trying to fat tax, convince local shop owners to stock and circulate its product. The main apprehension may be that the price of Coke is twice the Nursing Reflection: Speaking Essay, price of uk locally produced colas and a little higher than Pepsi.

Coca-Cola has arrangements with 4 domestic bottling companies and acquired a new plant in dr munroe myles, 1992 in which it has invested almost $20 million. Fat Tax Uk. This may be one reason why Coca-Cola is closing in on Pepsi’s lead in the Czech Republic. Coke and about Up and Drive, Pepsi in Hungary: Traditionally, Pepsi held the lead in Hungary with a strategy of putting the fat tax, infrastructure in place, upgrading it, and then marketing to the consumer. Pepsi plans to invest $115 million which includes acquiring FAU, an Essay Up and Drive, Eastern European bottler. Because of this, Pepsi will have greater control over distribution and quality. In May of 1993, Pepsi introduced Pepsi Light and had outdoor and television advertising blitzes. Fat Tax. Coca Cola, on the other hand, introduced Coke Light in Your Teacher for You..., the beginning of 1993, but did not mention its product name during the first few weeks of promotional advertising.

Coca-Cola’s strategy was to advertise internationally for Central Europe. Hungarians saw the ‘Always Coca-Cola’ commercials, along with the rest of the world, in April 1993. In 1992, Coca-Cola lead Pepsi. In addition, Coca-Cola participates in counter trade agreements with Hungary. Coca-Cola trades its concentrate for uk glass bottles which are exported and then sold to bottlers. Coke and Pepsi in Essay Hang Drive, Poland: Poland, with a population of 38 million people, is the biggest consumer market in central and eastern Europe.

Coca-Cola is closing in on fat tax uk, Pepsi’s lead in this country with 1992 sales of 19.5 million cases versus Pepsi’s sales of 26.5 million cases. The main problems in this area are the centralized economy, the lack of modern production facilities, a non-convertible local currency, and poor distribution. Essay Hang Up And Drive. However, since the zloty is now convertible, Coca-Cola realizes the growth potential in Poland. After Fiat, Coca-Cola is now the fat tax, second biggest investor in volunteerism, Poland. Coca-Cola has developed an investment plan which includes direct investment and joint ventures/investments with European bottling partners. Its investments may exceed $250 million, and it has completed the infrastructure building. Coca-Cola has divided Poland into uk 8 regions with strategic sites in each of these areas. Moreover, it has organized a distribution network to Reflection: Non-English, make sure its products are widely available. This distribution network, which Coca-Cola has spent a lot of money organizing, is fat tax uk, extremely important to challenge Pepsi’s market share and to maintain a high level of customer service. Also, Coca-Cola, like Pepsi, signed counter trade agreements with Poland.

Both trade their concentrate for Polish beer. All of this has helped Coca-Cola to close in on Pepsi’s lead in Poland. Conclusion on Eastern Europe: Both Coca-Cola and Pepsi are trying to have their colas available in dr munroe myles, as many locations in Eastern Europe, but at a cost which consumers would be willing to pay. The concepts which are becoming more important in fat tax, Eastern Europe include color, product attractiveness visibility, and display quality. In addition, availability (meeting local demand by increasing production locally), acceptability (building brand equity), and afford ability (pricing higher than local brands, but adapting to local conditions) are the key factors for Eastern Europe. Both companies hope that their western images and brand products will help to boost their sales. Coca-Cola has a universal message and Essay on Should Physician-assisted Suicide, campaign since it feels that Eastern Europe is part of the world and should not be treated differently. Currently, it is difficult to say who is winning the cola wars since the data from the fat tax, relatively new market research firms focusses on volunteerism, major cities. Pepsi had a commanding 4 to 1 lead in 1992 in the former Soviet Union. Without this area, Coca-Cola has a 17% share versus Pepsi’s 12% share in the soft drink industry.

While both companies have been in Eastern Europe for many years, the main task now is to develop the market. Coca-Cola and Pepsi are in a dogfight, but both will end up as winners. In the end, the ultimate winner will be the Eastern Europeans who will have access to some of the world’s best soft drinks. Coke and Pepsi in uk, Mexico: The Mexican government recently freed the Mexican soft drink market from nearly 40 years of price controls in Nursing Reflection: Non-English Speaking Essay, return for a commitment from bottling companies to invest nearly $4.5 billion and create nearly 55,000 jobs over the next 7 years. Naturally, Mexico has become another battleground in the international cola wars. In Mexico, Coca-Cola and Pepsi command 50% and 21% of the market respectively. The cola war is especially hot here because the per capita consumption of Coca-Cola and Pepsi exceeds that of the United States (Murphy, 6). Fat Tax Uk. Mexico is the only soft-drink market in the world that can make this claim. The face off in Mexico is between Gemex, the largest Pepsi bottler outside the United States, and Femsa, the beer and soft drink company that owns the largest Coca-Cola franchise in Essay Suicide, the world.

Femsa, however, may be at fat tax, a disadvantage. Despite being part of the Essay about Drive, conglomerate Grupo Vista, Femsa lacks financial punch because it plays only a small part in uk, the conglomerate’s overall interests. The challenge in Mexico is to win market share through distribution efficiency (Murphy, 6). With this in mind, each company is undertaking strategic efforts designed to bolster their shares of the about Up and Drive, Mexican market. Pepsi is moving in on the Coke-dominated Yucatan peninsula while Femsa, the Coca-Cola franchisee, is planning to invest $600 million more for 3 new Coca-Cola plants next door to Gemex’s Mexico City facilities.

The parent companies have joined the battles as well. Coca-Cola has made a $3 billion long-term commitment to the Mexican market, and Pepsi has countered with a $750 million investment of its own. Coke and Pepsi in China: Coca-Cola originally entered China in 1927, but left in fat tax, 1949 when the What Teacher Can Do for You... Essay, Communists took over the country. In 1979, it returned with a shipment of 30,000 cases from Hong Kong. Pepsi, which only entered China in 1982, is fat tax, trying to be the leading soft-drink producer in Essay on Should, China by the year 2000. Even though Coca-Cola’s head start in China has given it an fat tax, edge, there is plenty of room in the country for both companies. Currently, Coca-Cola and dr munroe myles, Pepsi control 15% and 7% of the Chinese soft-drink market respectively. The Chinese market presents unique problems. For example, 2,800 local soft-drink bottlers, many of whom are state-owned, control nearly 75% of the Chinese market. Those bottlers located in remote areas have virtual monopolies (The Economist, 67).

The battle for China will take place in the interior regions. These areas are unpenetrated as most of the foreign soft-drink producers have set up in the booming coastal cities. China’s high transportation and distribution costs mean that plants must be located close to their markets. Uk. Otherwise, in a country of China’s size, Coca-Cola and Pepsi risk pricing their products as luxury items. In China, it is easier and politically safer to expand through joint ventures with local bottlers. It is expected that, in China, the dr munroe myles, company that wins the cola war will win based on the locations of their bottling plants and the quality of the partners they choose (The Economist, 67). Coca-Cola is bottled at uk, 13 sites across China; five of these are state-owned.

Also, Coca-Cola owns 2 concentrate plants in Physician-assisted Suicide, China. By 1996, Coca-Cola and its joint venture partners will have invested nearly $500 million in China. Pepsi is planning a $350 million expansion plan that will add 10 new plants. Both companies are ploughing profits straight back into expansion. They reason that any returns will not come until the fat tax uk, next century. Coke and Pepsi in Physician-assisted Suicide Be Legal?, Sandia Arabia: In Saudi Arabia, Pepsi is the market leader and has been for nearly a generation. Part of this is due to the absence of its arch-rival, Coca-Cola.

For nearly 25 years, Coke has been exiled from the desert kingdom. Coca-Cola’s presence in Israel meant that it was subject to fat tax, an Arab boycott. Because of this, Pepsi has an Nursing Reflection: Non-English Speaking, 80% share of the $1 billion Saudi soft-drink market. Saudi Arabia is Pepsi’s third largest foreign market, after Mexico and Canada (The Economist, 86). Uk. In 1993, almost 7% of Pepsi-Cola International’s sales came from Saudi Arabia alone. The environment in Saudi Arabia makes the country very conducive to soft-drink sales: alcohol is banned, the climate is hot and dry, the population is growing at 3.5% a year, and the Saudis’ oil-based wealth “make it the most valuable market in the Middle East” (The Economist, 86). Coca-Cola, long known as “red Pepsi”, has finally started to fight back.

The battle for Saudi Arabia actually began 6 years ago, when the Arab boycott collapsed and Coca-Cola began to make inroads into the Gulf, Egypt, Lebanon, and Jordan. The start of the Gulf War, however, temporarily stunted Coca-Cola’s growth in the region. Pepsi’s 5 Saudi factories worked 24 hours a day to keep the troops refreshed. The most significant blow to Coca-Cola’s return to the desert, however, came at the end of the Domestic Violence Counseling Program Specializing Rape Essay, war, when General Norman Schwarzkopf was shown signing the cease-fire with a can of diet Pepsi in his hand. Coca-Cola aims to control 35% of the Saudi market by the year 2000. Coca-Cola, which plans to pour over $100 million into the Saudi market, is focusing on marketing to uk, get there. Recently, it shipped some 20,000 red coolers into Saudi Arabia over Ask Not What Teacher Essay, the last 9 months. Also, Coca-Cola put $1 million into fat tax sponsoring the essay, Saudi World Cup soccer team.

This alone has doubled Coca-Cola’s market share to almost 15%. Fat Tax. America’s Reynolds Company is among the investors looking to cash in on Ask Not What Teacher for You... Essay, Coca-Cola’s return to Saudi Arabia. The company is among the investors in a new factory which, by 1996, will be producing 1.2 billion Coca-Cola cans per fat tax year. This equates to nearly 100 cans for every Saudi in essay, the country. Pepsi, trying to fat tax, fight off the Coca-Cola onslaught, has responded with deep discounting. Coke and Pepsi in India:

Coca-Cola controlled the Indian market until 1977, when the Janata Party beat the dr munroe myles, Congress Party of then Prime Minister Indira Gandhi. To punish Coca-Cola’s principal bottler, a Congress Party stalwart and longtime Gandhi supporter, the Janata government demanded that Coca-Cola transfer its syrup formula to an Indian subsidiary (Chakravarty, 43). Coca-Cola balked and withdrew from the country. India, now left without both Coca-Cola and fat tax uk, Pepsi, became a protected market. Essay About Drive. In the meantime, India’s two largest soft-drink producers have gotten rich and lazy while controlling 80% of the Indian market. These domestic producers have little incentive to expand their plants or develop the country’s potentially enormous market (Chakravarty, 43). Fat Tax. Some analysts reason that the Ask Not Your Teacher Essay, Indian market may be more lucrative than the Chinese market. India has 850 million potential customers, 150 million of whom comprise the middle class, with disposable income to spend on cars, VCRs, and computers.

The Indian middle class is growing at 10% per uk year. To obtain the Ask Not Teacher Can Do, license for India, Pepsi had to export $5 of locally-made products for every $1 of materials it imported, and fat tax, it had to agree to help the Indian government to initiate a second agricultural revolution. Pepsi has also had to Can Do, take on Indian partners. In the end, all parties involved seem to come out ahead: Pepsi gains access to a potentially enormous market; Indian bottlers will get to serve a market that is expanding rapidly because of competition; and fat tax, the Indian consumer benefits from the competition from abroad and will pay lower prices. Even before the first bottle of Pepsi hit the shelves, local soft drink manufacturers increased the size of their bottles by 25% without raising costs.

The new battleground for the cola wars is in the developing markets of Eastern Europe (Russia, Romania, The Czech Republic, Hungary, and Poland), Mexico, China, Saudi Arabia, and volunteerism essay, India. With Coca-Cola’s and Pepsi’s investments in these countries, not only will they increase their sales worldwide, but they will also help to build up these economies. These long-term commitments by uk, both companies will raise the level of competition and efficiency, and at the same time, bring value to the distribution and Nursing Speaking Patients, production systems of these countries. Many issues need to be overcome before a company can begin to fat tax uk, produce its goods in a foreign country. These issues include political, social, economic, operational, and environmental topics which must be addressed. When companies like Coca-Cola and Pepsi effectively analyze and solve these problems to everyone’s liking, new foreign markets can translate into lucrative opportunities in the long run. “A red line in the sand”, Economist, October 1, 1994, p. 86.

Chakravarty, Subrata N. ” How Pepsi broke into India”, Forbes, November 27, 1989, pp. 43-44. Clifford, Mark. “How Coke Excels”, Far Eastern Economic Review, December 30, 1993- January 6, 1994, p. Nursing Non-English Patients Essay. 39. “Coke v Pepsi”, The Economist, January 29, 1994, pp. 67-68. DeNitto, Emily. “Pepsi, Coke think international for future growth”, Advertising Age, October 3, 1994, p. 44.

Murphy, Helen. “Cola war erupts in Mexico”, Corporate Finance, May 1993, pp. 6-7. Quelch, John A., Erich Joachimsthaler, and Jose Luis Nueno, “After the Wall: Marketing Guidelines for Eastern Europe”, Sloan Management Review, Winter 1991, pp. 82-93. “Selling in Russia: The march on Moscow”, The Economist, March 10, 1995, pp.

65-66. Stevens, Clifford. “Soft drink wars: Pepsi vs Coke”, Central European, July/August 1993, pp. 29-35. Winters, Patricia and uk, Scott Hume. “Pepsi, Coke: Art of deal-making”, Advertising Age, February 19, 1990, p. Essay. 45.

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2017-18 Columbia Business School MBA Essay Tips. Uk! The 2017-2018 Columbia MBA application is Violence Counseling Essay live, and uk it#8217;s time to start writing your Columbia Business School essays! Why now, you ask? Well, CBS has a rolling admissions process, and applications are reviewed in the order in which they are received, so gaining admission becomes more competitive over time as spots in the class gradually fill up. In short, the Non-English Speaking Essay, earlier you apply the better, regardless of whether or not you are applying Early Decision. Uk! Read on to learn how to Ask Not What Can Do Essay write a strong CBS essay, how to avoid common mistakes, and fat tax uk how to set yourself apart from the thousands of other top MBA applicants who set their sights on Columbia. Without any further ado, here are my best Columbia MBA essay tips! Short Answer Question: What is dr munroe myles your immediate post-MBA professional goal? (50 characters maximum)

For Columbia#8217;s short answer question, note that the fat tax uk, maximum length for your response is 50 characters, not 50 words. The minuscule length allowance requires you to dr munroe myles summarize your goals as briefly as possible. In addition to being concise, you will want to be specific. “Become an entrepreneur” is too broad, whereas, “Create a luxury hospitality group” gives the admissions officers a good sense of your career interests and the path you plan to follow. Be sure to consider the examples of short answer responses that CBS provides. Your response to the short answer question should align with the first part of fat tax uk, your answer to the Columbia career goals essay (essay 1), which I discuss below. Essay 1: Through your resume and recommendations, we have a clear sense of your professional path to date. Dr Munroe Myles! What are your career goals over the next 3-5 years and what, in your imagination, would be your long-term dream job? (500 words) I like to fat tax think of the dr munroe myles, first sentence of this essay prompt as a plea. Uk! The CBS AdCom is begging you not to repeat what they already know about your professional background from the volunteerism essay, other parts of fat tax, your application; there is no need to Physician-assisted Be Legal? cover the same information about your background here. I have read many (unsuccessful) essays from applicants who can’t help but rehash their career path before answering the uk, actual essay question. Your first paragraph needs to draw your reader in without leaving them wondering if you know how to interpret the prompt. I strongly encourage you to dr munroe myles provide a direct answer to the #8220;What are your career goals#8230;?#8221; question within your first (or second) paragraph.

You might mention your previous experience to explain how/why you came to have these goals, but this essay should be mostly forward-looking. Fat Tax Uk! Your career goals should be as authentic as they are realistic. Because Columbia wants to admit students who will be successful in about Hang, obtaining jobs after earning their MBAs, the admissions committee will review your career goals to fat tax see if your goal is a plausible leap from what you’re doing now (with Columbia Business School as the launchpad). Counseling Program Specializing Essay! While writing about your goals, provide specific examples of companies you hope to join and the position you hope to hold post-MBA. If you are aiming for a significant career switch, consider including some interim milestones along the uk, path to Violence Counseling Program Rape Essay your long-term goal to show the admissions committee that you are self-aware and that you have a viable plan for making your stretch goal achievable. With the mention of #8220;imagination#8221; and fat tax uk #8220;dream job,#8221; Columbia is Non-English Speaking Patients giving you permission to deviate from #8220;safe#8221; paths. Your long-term goal should be lofty and ambitious, but it should still make sense. In other words, set your sights high without departing completely from your short-term goal. Also, don#8217;t feel pressured to say you want to save the world. Fat Tax Uk! Columbia certainly appreciates a socially conscious mindset; however, you will not be dinged for wanting to volunteerism be successful in fat tax uk, a more traditional business field or industry.

Despite the word #8220;Columbia#8221; being absent from the Non-English Patients, school’s career goals essay prompt this year, you should still briefly mention how the fat tax, Columbia MBA would help you achieve your goals in your essay. Work Columbia details in essay, thoughtfully and avoid a laundry list of classes and clubs. The laundry list approach (squeezing in as many class and club names as possible without elaborating on them) reads as hurried and fat tax automatic, whereas choosing one or two CBS features reads as carefully considered and genuine. You might mention, for Reflection: Non-English Essay example, that the CBS #8220;Healthcare Investment and Entrepreneurship#8221; course will be critical to helping you achieve your post-MBA goal of joining a healthcare startup. Essay 2: The full-time MBA experience includes academics, recruiting, and networking. What are your personal priorities and how do you anticipate allocating your time at Columbia Business School? (250 words) Columbia MBA Essay 2 gives you the opportunity to demonstrate your knowledge of and uk enthusiasm for Columbia. In your response to this essay, be sure to incorporate Columbia-specific examples and dr munroe myles avoid being generic. A candidate who writes that they are interested in uk, Columbia#8217;s international offerings and in joining the school#8217;s women#8217;s organization is not as appealing as one who says they want to help organize a Chazen study tour and take on a leadership role in CWiB. Volunteerism! As such, it naturally follows that your essay will become stronger after extensive research about CBS.

Visit campus, sit in on a class, attend a local info session, tune in for webinars, and chat with current students. You should develop a sense of your priorities for your time at Columbia through several conversations and fat tax deep engagement with members of the volunteerism, Columbia MBA community. Uk! By asking how you anticipate allocating your time, Columbia wants to ensure you understand that time will be at a premium during your time in business school. If you list a dozen clubs you plan to join and lead, you will sound naive or, worse, disingenuous. Essay About Up And Drive! You won#8217;t succeed with this essay simply by fat tax uk cramming in sound bites and lists from the Ask Not Your Teacher for You... Essay, Columbia website. Be thoughtful in your choices, show that you#8217;ve done your homework, and try to strike a realistic balance between academic, professional, and social opportunities. Essay 3: Please select and answer one of the following essay questions: (250 words) a. Please tell us what you feel most passionate about in life. b. If you were given a free day and could spend it anywhere, in any way you choose, what would you do? Columbia MBA Essay 3 has long been the uk, place where applicants get to share more about themselves on a personal level. Resist the essay, temptation to write more about your job here; instead, use this space to provide new information and shed light on another dimension of your life, personality, and interests. Columbia wants to admit people who are not only academically capable and professionally accomplished, but also interesting and fun #8212; people who have the uk, passion and Domestic in Spousal Rape flair to enliven the business school community. In terms of fat tax uk, choosing whether to write essay #8220;a#8221; or essay #8220;b,#8221; neither essay is an objectively better choice #8212; it all depends on your content.

Before choosing which essay to write, consider how you might answer both of these questions. If you have a great deal of detail about what you feel most passionate about and examples to provide to show your passion, essay #8220;a#8221; can be a good choice. Volunteerism! If you struggle to narrow down a passion but can come up with an interesting way you’d spend a free day, essay #8220;b#8221; is the better choice. Fat Tax! a. Violence Specializing! Please tell us what you feel most passionate about in life. Whatever your passion #8212; be it eating pizza or ending world hunger #8212; strengthen your essay by using specific examples and showing why this passion is meaningful to you. The Columbia AdCom does not appreciate bragging or arrogance. Fat Tax Uk! For example, if you want to write about your volunteer work, be sure to let the on Should Physician-assisted, AdCom know why you are involved with a particular organization and how it has impacted you, instead of only highlighting how you have made a difference. Keep in mind that running, cooking, and travel tend to be very popular topics in business school essays; you might consider making another choice.

If you are going to write about one of those topics, be sure you do so in a way that#8217;s interesting and demonstrates why that passion is personally meaningful. Uk! b. If you were given a free day and could spend it anywhere, in any way you choose, what would you do? You can take this question in any number of directions. Again, a day spent traveling will likely be a common answer, so be sure your content is original and specific if you opt to write about travel. This essay has room for (appropriate) humor and levity, and if you have humble plans for catching up on sleep or walking your dog, make sure your personality leaps off the Essay about Hang Up and, page. If you would spend your free day hanging out with your family, that#8217;s fine too #8212; as long as you back that up with a compelling, interesting narrative. Remember, the Columbia MBA program wants to admit applicants their classmates will enjoy having around #8212; so use this essay to show off the best side of yourself. Optional Essay: Is there any further information that you wish to provide the Admissions Committee? If so, use this space to provide an explanation of uk, any areas of concern in your academic record or your personal history.

This does not need to be a formal essay. You may submit bullet points. (Maximum 500 Words) You would be wise to use the Essay Hang Drive, optional essay if you have additional information to fat tax uk provide around an employment gap, a poor grade in volunteerism, college, an upcoming GMAT test date, or another weak spot in your candidacy. If you are discussing a weakness in your application, such as your GMAT score or a low college grade, avoid making excuses or pointing fingers. The AdCom would much rather see someone with low grades take responsibility for uk partying too much than blame an unfair professor. You may suggest that the dr munroe myles, nature of your work is better evidence of uk, your quantitative ability than your GMAT score, for example, but be sure to maintain a tone of Essay Hang Up and, maturity and accountability. Do not criticize the test or say that you are simply too busy with work to devote time to fat tax uk studying. Do not use the optional essay to upload an essay you wrote for another school that you feel the AdCom would enjoy seeing. Reflection: Essay! Word count should be kept low in the optional essay, and, as stated in the application, even bullet points are fine; there is no need for a cohesive essay. Your GMAT score is fat tax uk just one component of your MBA candidacy.

We will give you a free, personalized report card on your entire candidacy. Let us assess your strengths and weaknesses in the following areas: Academic Profile Test Scores Career Progress Leadership Career Goals Knowledge of Target Schools. Find out Nursing Non-English Speaking, if you make the uk, grade for dr munroe myles the world's top-ranked business schools! Copyright #x000A9; 2017 Prep School Media LLC. All Rights Reserved. · Log in.

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